This is 2019 where social networking sites are the major source of information, promotional activities and marketing hub. Sites like Facebook, YouTube, IGTV, Twitter and Instagram are the tops sites that are being used as a pro for the marketing purpose.
Moreover, 87% of influencers say that they are more dependent on Instagram for their target audience and new customers. You might be wondering that why Instagram is so important for the influencers? Actually the photo-sharing application has created a long term relation with the users across the world within a very short period of time. And its such big image has established the platform as the best source for influencers to connect with their target audience. That is the reason why most of the influencers are rely on Instagram for the promotion of their content.
Moreover, Instagram provides advanced and smart features to the users which makes it best for all the social networks. And one of the best features of the channel is Analytics. Instagram Analytics helps users to know about their daily activities and allow them to explore their content impact on the users.
But, here most of the users get confused with Instagram Analytics and Instagram metrics. Therefore, before using accessing analytics and matrics on Instagram, it is important for you to know the difference between them.
Instagram Analytics is how you perceive the performance of your posts and your account overall. Whereas Instagram metrics are individual stats. Instagram analytics assist you to interpret those stats and see patterns in them. For example, follower count (the number of followers you have) could be a metric, whereas follower rate of growth (speed of your follower count that is growing over time) is analytics.
Looking at your Instagram analytics is one of the simplest ways that spot failures and success on your account. By reviewing them fastidiously, you’ll be able to get helpful feedback that assists you to improve your social media strategy.
You can check analytics about your account by one of the Instagram tools known as Instagram Insights. And the other way for looking at your Instagram Analytics is through any other third party application (for example Measure).
What Is Instagram Insights?
Instagram Insights is only available to business profiles but, provides an excellent way to examine basic analytics concerning your account, your posts, and your followers. It shows you a wide variety of various data, like how many followers have visited your profile within the last week and when your followers are generally online.
The main drawback of this native analytics tool is that it is restricted with the time – as you can check your data and your performance throughout the present week. That’s most likely the number one reason users switch from Instagram metrics to Instagram Analytics.
Now, we know that Insights provides an excellent way to examine basic analytics but, viewing Insights requires a simple process:
- Visit your profile by clicking your profile image in the bottom-right corner.
- Click the menu icon in the upper-right corner.
- Click insights at the top of the menu.
- You can now see insights and analytics regarding your Instagram account. Switch between the 3 tabs (Activity, Content, and Audience) by clicking on them.
What Analytics Can You See On Instagram?
There are three tabs on Instagram Insights: Activity, Content, and Audience.
Activity: The tab shows how many people have seen your content and the number of accounts that you have reached with the posts you have uploaded. The activity tab is further divided into two categories: Interactions and Discovery.
Interactions include the number of people that have visited your profile, the number of people that clicked on the link in your bio and how many people have asked for directions to your business.
Discovery tells you the total reach of your content this week.
Content: This tab shows how particular posts and Stories are there and how the uploads are performing. It has further been divided into three categories: Feed posts, Stories, and Promotions.
Feed tells you how the regular posts that are uploaded by you are performing. The feature permits you to filter your posts by plenty of various metrics like reach, comments, follows and more. It conjointly allows you to regulate the timeframe of these performance metrics (the past 7 days, 30 days, 3 months, 6 months, 1 year, or 2 years) and allows you to filter your posts by format (photo, video, carousel post, or shopping post).
Stories section tells you the way your Instagram Stories are performing across a large variety of metrics. However, you’ll be able to only see stats for the last 24 hours, 7 days or 14 days.
Promotions permit you to ascertain performance information on your promoted Instagram posts.
Audience: The audience is all regarding demographics and audience behavior. It conjointly shows your followers’ count and the way it’s modified since the previous week.
Instagram is an amazing channel that can help you to boost your presence over the world. The channel is flourished with tons of advanced features and options through which you can reach your objective easily. And Instagram Analytics is one of them that can get you all the stats and data as per your preference according to which you can continue posting with the advanced strategies and focused tips.