Social media is arguably the best platform because it can be measured. However, you need proper front end tools and adequate knowledge to carry out your analysis. Without measurement, your campaign is meaningless. You can certainly use the analytics of each social media site but that is not enough.
Here are a few tools that you can use to improve the measurability of your campaign thus bringing meaningful results.
This is one of the best tools that can give you data and insights of major social media sites that include Facebook, LinkedIn, Twitter and Instagram this is the tool that is useful for the brands that want data across multiple sites on one single platform.
Brands that concentrate on Snapchat will find this platform quite useful. Since Snapchat does not have perfect analytic in place, you need to have a third party tool. In fact, Snapchat only allows you to view conversations and images. However, to analyze the performance you can use this tool you can gain insights into audience growth, snaps, and other important factors.
You can also use Delmondo, which is a video analytic tool that is designed for Snapchat and Instagram. That is not all you can also use the new tool Storycheap for Snapchat and Instagram analytics too.
Iconosquare is specially designed for Instagram. If your brand wants to get better results, then you can also get insights into Instagram stories apart from the analytics of posts and feeds. However, for this, you should get a premium plan. At times, the cost of this tool might look like on a little higher side but the value it offers can be significant.
Later is yet another Instagram tool that you can also use to get the engagement rate and feeds and post performances. If you want a cheaper option, then you can also use Instagram’s native insight tool to get the analytics.
Buzzsumo is important for your brand because it offers you insight into how your website content behaves on social media. For instance, you can easily find out the blogs that were highly engaging. That s not all; it also makes you understand the types of content performs better on certain platforms.
Since content plays a vital role in your digital marketing strategy, you should choose tools like this. However, this is not the only tool that is available in the market. You also have the luxury of Epicbeat, which is a content discovery tool to find out the content trends and better performing content on multiple platforms that include Facebook, Instagram, and LinkedIn.
If you are a new age marketer and a big brand, then you must have been aware of the importance of visual content. That is right, the visual sharing site like Instagram and snapchats are top performing sites, but then, you cannot rule out Pinterest from the game. This is yet another visual sharing platform that is also enjoying a significant number of users.
Using Tailwind, you can track engagement rates, trends and analyze your user segment’s behavior and content preferences too.
This is not a Social media analytics tool, but you can certainly use this tool to measure ROI and can also deploy UTM parameter to find out the performance of your links.
Since influencer marketing is becoming the current buzzword, you need to have a tool that can help you in finding the right influencer for you. Tap Influence is highly effective in performing the talk, that is not all;
The above mentioned are the top most social media tools that you can use to gain competitive advantage., however, you need to understand the analysis process. That means you have to know what data should you look for and how should you analyze them easily. Let’s look at a few useful tips and tricks.
The first thing that you need to identify is the type of metric that you want to analyze. While it is easy to get carried away by the numbers, you must be objective in your approach so that you do not get misled by the overwhelming number. Here is a list of the things that you need to consider Your social media traffic
- Social media traffic quality
- Conversion rate
- Sales figure
- Your social platforms’ traffic
- What social media should you use for your brand? For instance, if you want to carry out the B2B campaign, then you must choose Linkedin instead of Instagram
- The best posting time on certain social media sites
- The types of content that perform better
That is not all; you should also consider looking at the native analytic of each site. Do not just have a quick look; in fact, you should make sure that you have an in-depth analysis of the insights that includes post time, individual post’s performance and other insights that can help you in measuring your content strategy’s performance.
In brief; you need to be extremely analytical in your approach because the digital platform can bring meaningful results quite easily if you can get your strategy right. So, get a little experimental.
By using the above-stated tips and tools, you can easily measure your campaign’s effectiveness. Note; some tools are free while other tools might cost you some bucks. Hence, make sure that you use the tool according to your own dynamic demands.
If you are a brand that wants to capitalize on digital platform’s opportunities, then you should consider using paid tools. Since paid tools come with additional features, you will be in a better position to monitor your campaign and craft insightful strategies.
Finally, the digital users are looking for seamless brand communication and you can satisfy their need only when you understand what kind of content works the best for communication.
Hence, make sure that you look at the whole measurement aspect carefully and choose the right tools and tricks to gain a competitive advantage and get more business.