Twitter is an ultimate source of information and an excellent medium to initiate conversations on most debatable topics. But, more than a medium of information, it is also an outstanding tool to grow business within a less period.
Twitter analytics is a valuable source to boost up the growth of your business if they are used in the right way with the right methods. Most of the big businesses and brands use Twitter insights to track their performance and to deliver the best service to the consumers.
You can use Twitter analytics to track your records and can optimize them based on engagements rates. Once you start making use of Twitter analytics, you will make it your habit to use it for every purpose.
A good marketer knows where to start and how to initiate, so if you also want to establish your brand’s reputation as a perfect marketer, then start right now and make the best use of Twitter analytics insights.
It does not matter that you have a large Twitter audience or fewer people on your account, what actually matters is your performance and the service you are delivering. Therefore, you should know the right way to make the use of Twitter insights so that you can attain what you want. Here are the cool ways through which you can use Twitter Analytics:
Look How Many People See Your Tweets:
Without knowing who is interested in your account or profile, you cannot play social marketing game in this competitive industry. You should know who is interested in your content and who is not.
Look at the impressions on your tweets to determine how many people see your tweets on the given date and day. Not all impression would be worth as it does not related to the click; it is related to the interest people show on your content.
Thousands of people who repeatedly see your tweets will start recognizing you and your services. While these people could be the same, who do not click on most of your tweets.
Here, the most important question that arises that why most of the people would not click on the tweets, and the answer is that not all the tweets are related to everyone’s concern and audience.
So here the majority of people who viewed your tweet is the thing which your audience expect from you. Means, you should make similar content in which you get maximum clicks of the audience so that the people could engage with your content and could show their involvement with you.
Moreover, most of the people who do not click on your tweets would be the audience who is more interested in Facebook or Instagram posts rather than on Twitter. This gives you a simple solution that looks for the people who get engaged with your tweets and then focus on the best service so that they could remember you. This will make your network strong and nudge others to take an interest in your content.
Find Out Month-By-Month Trends:
Looking for the audience who is engaged with your tweets is one way, with this, you cannot forget to focus on month by month growth and trends.
You could track your growth and statistics month-by-month- the best part about the method is that you can view history about your performance like which month you dominated a lot and which month you were not good enough.
Moreover, if you go with the deep research and give some time to your analytics, then you can also explore why you had a good or bad month or what was your major mistakes. Twitter Analytics armed you with the engagement rate, a number of tweets as well as a ton of other amazing information which could help you to set up your strategy in a perfect direction.
Exploring month-by-month trends can also give you options to determine about your strengths and weaknesses and could built-up your current plan.
See Your Most Popular Tweets:
The ability to see your most popular tweets is useful as it helps you to learn what is resonating with your audience. Twitter Analytics helps to realize that your audience wants more article from you. Look at your most famous tweets and see what technique engaged the audience more like a certain hashtag or a tag.
Determine which of your tweets perform the best and then provide your audience more of that type of content.
Twitter Analytics gives you important and useful data through which you can know about your audience and their behavior. You can get information about your target audience, specific groups of people who use Twitter and the interest of your audience.
By combining all the information you get from Twitter Analytics with your knowledge and creative ideas, you can determine changes that will boost your business to the next level of success.