Twitter, the social media site is having more than 300 million active monthly users and it is proving to be a great spot for branding activities. The users on this platform are educated, curious and rich. That means you should know the ways of improving the efficiency of your twitter brand campaign.
Here are five surefire ways of marketing on Twitter for the better engagement that could improve your conversion rate significantly. Let’s have a quick look at those effective ways.
1. Be the first to break the news
People will come to you only when they find something special in you or your content. Each day they see millions of posts and zillions of social media content that can be overwhelming. But the winners are those who bring relevant content.
For instance, if you are running a Twitter account for a fashion brand, then you should consider bringing the latest fashion trends to your users. A simple update on the up-coming high-street fashion show can bring more fans to you.
The crux of the matter is that you should be an expert and specialist of your niche. Being an expert does not necessarily mean that you should have experience in fact, it is about understanding and clarity. Do you understand your users’ preferences and what they want to know?
That demands you to know the ins and outs of the industry. So, ensure that you become the first one to break the news. The collective consciousness is too curious, you can attract a lot of re-tweets and likes if you can post the interesting and relevant content on Twitter.
2. Use Twitter polls and ask questions
If you look at the human mind, you will realize that it is way too competitive. In fact, that is the way it has been trained since the beginning of time. Everyone wants to win, exercise their intellectual capability and feed their emotional curiosity. Running Twitter polls and questions are great ways of getting more users or followers on to the discussion table.
The more they talk with you, the more they start to get attached to you. At the end of the day, brand, business and social media are all about building a relationship. So, make it a point that you run polls and questions but those campaigns must be intelligently crafted so that your followers find it challenging and interesting.
Make sure that you go through your niche’s other business profiles and find out what kind of campaigns they are running. If you can find a better angle than your competitors, then you will be in a better position to win.
The good thing is that you can ask close-ended questions and this will also give insight into how your customers’ perceive certain subjects. By understanding that aspect, you will be able to create a better strategy. It is not only about engaging your audience but also about improving your understanding too.
3. Respond To Everyone
When your followers tweet something, they expect a reply. Undoubtedly, that is the subconscious desire.
Therefore, make certain that you become sensitive to what people say about your brand. Each tweet and brand mentions should be answered. However, you need to be skilled and careful in your approach.
Since each tweet can have different meaning and motifs, you have to answer appropriately otherwise you might end up in creating unwanted situations. Therefore, you must hire professionals who are skilled in answering followers’ tweets and brand mentions.
Biggest brands have special teams to answer their followers. In fact, one satisfied customer can bring five others because that is how humans are. Fortunately, mass psychology is what counts and you can create your own tribe only when you pull each individual.
The focal point is that you have to be alert and conscious so that you can answer to everyone.
4. Don’t Automate Everything – Be Real and Post in Real-Time
There are a lot of tools available on the web that you can use to automate your posts. That might look plausible up to some extent. You might not always have time to post your Tweets. For instance, if you are living in multiple time zones or you have target audience across the globe, then you might consider using automated tools.
But then, of course, you should also consider the importance of posting in real time. Since you need to answer brand mentions, acting in real time makes real sense. So, male cretin that at least once in a day, you log into your account and post contents in real time. That is the time when you can answer tweets and brand mentions. Instigating conversation with people in real time can make you build better relationships.
5. Stay relevant: Be aware of context
You are not the only one who tries to sell products and services on social media sites in fact, everyone is doing so and that is not good news because people do not like sales pitches. The study suggests that more than 80 % of people buy products and services through recommendation. That means they are not going to entertain your glamorous packaging, marketing gigs or beautiful words unless you stay relevant to their life. That is true! Show some interest in their lives by talking about random and ordinary things of life.
Most of the times, ordinary things produce extraordinary results. So, be relevant and contextually perfect otherwise, you might end up in talking everything and nothing.
The crux of the matter is that you have to be extremely careful about what you talk and how you talk. Be more like human, you should not sound too much salesman-like.
The above stated five ways can bring extremely satisfactory results. Make sure that you understand those aspects and deploy them rightly. Note Micro-blogging is the best way to put forward your thoughts. People might tell you that 40 words are not just enough however the followers are looking for simple and clear brand communication.
All you need to do is to learn the art of expression, bring a bit of relevance and play with your intellectuality to bring results.