TikTok needs no introduction. Everybody knows that this video shooting app allows the creator to make videos of up to 15 seconds using thousands of effects and filters. With over 500 million daily active users, it is the sixth most popular social media app. Around 800 million users have already downloaded TikTok all over the world. In the U.S alone, 80 million users have downloaded this app to make creative videos and share them globally. Every year TikTok users are increasing like wildfire and according to the reports by 2021, there will be 1 billion monthly active users. So, if we take monthly users in consideration, then TikTok’s reach is much stronger than others.
TikTok is not only for entertainment, but users can also use it to learn something from it. TikTok is rising day by day, but there is a major question that “is it good for marketers” because every brand wants to increase their reach and get potential customers. Around 80% of businesses already use other social media platforms such as Facebook, Instagram, Twitter, YouTube, etc. because they have already established their presence and have a strong reach. TikTok is new in the market and as compared to other platforms it is yet to establish itself as a business-friendly avenue, and so most businesses are confused about their marketing strategy. So, they have a question that why they will choose TikTok as their marketing tool? Every business put their efforts on those places from where they have some expectation to get something for their business.
In the US, TikTok is still testing a native video ad feature with GrubHub which is a food company. Advertising feature can give the opportunity to businesses who want to increase their brand reach and get potential customers. But, still it is under experiment and there is no information available about it. TikTok is also known as “Douyin” in China. Those agencies that are providing assistance to Douyin marketing, and provides advertising packages for the promotion, Douyin offers a certificate to them. But, TikTok already has it own an ad infrastructure and plans that are very different from another player of social media.
After, getting these updates from TikTok the indications are positive. It could become a strong marketing tool for the marketers to add it into their market strategy and boost their engagement and sale.