We all know the important role of social media has on the business strategy. If you are not on social media, you are making things terribly difficult for your business. However, social media is an eternal establishment that is constantly changing and it is hard for any business to understand how social media is changing the game in the industry. In the market, 2018 has been a year of improving and building new strategies and social media trends. So far, there has been a constant uptick in a video content, influencer marketing, and augmented reality. As if now, 2018 is passing the way over, and you may find yourself wondering “What will be the media marketing trends that will dominate 2019?”
We have some predictions for the upcoming year and we are going to break down the top predictions in this tutorial that will help you to know the ever-changing digital marketing trends and strategies.
1. The Rise of Smart Speakers
The smart speaker made waves in the technology industry this year. An estimated 56.3 million smart speakers will be sold by the end of 2018 and they actively vary how people consume news, find information, and plan their days across the globe. Smart speakers like Amazon Alexa, Google Home, and Apple HomePod have a huge impact on digital marketing over a couple of years and no doubt consumers expect it to go on future. So how does this enter the digital marketing? We will expect to see more and more online ads, pop-ups, publications embrace voice and circulate audio content to these devices. Furthermore, we will likely to see more content on these platforms. Apple, Amazon, and Google may launch their own advertising platforms for this, keeping it easier for businesses to purchase and sell ad space.
2. Influencer Marketing
Influencer marketing is one of the best media marketing trends which facilitates brands to sell their products and services through their endorsement by social media platforms. In 2016, businesses make $6.50 for every $1 spent on influencer marketing and 67% of marketers promote content with the help of influencer marketing as one of the smartest and imperative strategies they use. An Influencer Marketing Platform offers a direct path for the brands and companies to connect and work with the influencer that are listed on a specific platform. These platforms help influencers to monetize their social media content and brands to reach out their targeted customers or increase engagement with their current ones.
3. Focus On Generation Z
Generation Z is starting to enter the industry, and marketers are starting to target the new generation early, which is a smart move. Trade businesses, such as offering clothes that are higher end while offering a wider range of styles provides dividends when targeting this group. Retailers are also casting pop-up stores and hosting events that offer more intimate personalized customer experiences, which will continue to be a major business trend for years to come.
4. User-Generated Content is the New Age Of Marketing
User-generated content (UGC) is not a new conception or theory, but in recent years marketers around the world have started to realize its importance in the digital marketing strategies. UGC refers to any form of media created by end-users or customers that is accessible to the general audience through social media websites. It could take place in the form of blogs posts, reviews, video, audio recording, image-based or audio-visual files, GIFs and more. UGC provides the platforms to extend the brand and messaging in more engaging techniques. The data shows that the engagement of audience rises by 28% when consumers get professional marketing content and UGC with genuine information and research. Further on, for B2B companies, UGC means a more powerful strategy to get good engagement in lesser time.
One of the blogs of Katie Hutchinson says Adobe is one corporation taking maximum advantage of UGC. Their Instagram account features assorted and interesting images- almost all of them are UGC. At the time of writing, they had 77k followers. Plus, the top best online companies involving architects, builders, and designers, have stories and advice channels which hosts an entire collection of User Generated Content (UGC). As we are entering the last month of the year, hopefully, this will help you to take advantage of UGC for developing your 2019 digital marketing strategy.
5. Chatbots and Messaging Apps
Chatbots and messaging apps are the big opportunities for agile brands. Top best brand marketers are leveraging messaging apps and chatbots to achieve their conversational marketing requirements and wants.
- Convenient and Helpful:
Messaging apps and chatbots offer the platform to communicate one-to-one with consumers and engage them in a more suitable manner than typical broadcast. Whether you are using human agents, automated chatbots, messaging apps could help brands drive deeper relationships with the targeted audience through interactions that are convenient and genuine.
Chatbots enables brands to provide in-context suggestions for functional products and services. It is available to assist and answer the customer service queries and doubts. Meanwhile, messaging apps are the most preferred techniques of communication for consumers and the highest growing channel for branded conversations.
6. Augmented Reality
The value of Augmented Reality (AR) in the media marketing is undeniably important. Top businesses are already taking advantage of Augmented Reality in their digital strategy to draw customers’ attention and provide them with great achievements. AR in marketing allows businesses to improve the consumer experience by overlaying visual information over regular objects. Augmented Reality is one of the top trends that would lead the media marketing in 2019 to new growth rate because of its more engaging and informative factors.
Social media marketing trends in 2018 are all delivered to individualizing the customer’s experience by putting the customer in the first priority. Brands and businesses know they are now playing the role of navigator, guiding people to their products and giving them opportunities to decide whether it is right for them. There are some particular qualities with every platform. Meanwhile, the above-mentioned trends will surely build up a new stage of success in media marketing of 2019. Those are the most-up-to-date trends that will shape the near future of social media marketing, but if you think that we have forgotten to mention something in this tutorial, please let us know and let’s start a healthy discussion!