Instagram Is Testing Co-Watching Feature To Bring Users Together

new instagram features


Facebook-owned Instagram appears to be experimenting with different features as well as multiple new opportunities for its users. One of the new Instagram experiments is “co-watching” which is about to release. According to sources Instagram is working on the feature, and soon it will roll out in the market. Instagram’s co-watching is similar to an existing feature of Facebook called “Watch party.” The feature allows more than two users to connect and watch a video together. It also allows users to interact with each other in the comment section without doing a video call or a group call.

But Instagram refused to comment on the unlashed feature. According to the reports, the co-watching feature will be available within the Instagram direct message section. If the feature released, it will make it easy for users to share the reviews about the videos at the same time. It is not clear that the feature will allow users to watch videos together but, if it would come in the market, then it would boost the IGTV app. Moreover, this feature can be proved to be a dominant feature for business owners and creators as they can easily promote their brand or product over the platform without doing any other activities.

There are speculations that with the arrival of co-watching, Instagram appears to be creating a flawless experience for the regular users who love to scroll Instagram feeds. For instance, if you are sharing a link to an Instagram video, you can line it up to view in a joint stream with your friends.

Within the past year, Instagram has been very creative with its feature; after the Stories section, it paused live streaming options for users. Further, the company rolled out Instagram TV also known as IGTV. Earlier this year, it released “Public Collection” feature where users can save their liked and favorite posts, pictures, and videos in collection space in the app so that they can use them later. All these recent experiments encourage users to use Instagram as an interactive live-streaming platform.

Meanwhile, the app’s co-watching feature has not officially announced, but it is clear that Instagram is continually working in bringing more eyeballs to its scroll-heavy feed.

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