Selling Instagram fake services has become a huge business, but now Instagram is pulling out big strategies to crash the fraudulent and deceitful activities. The company just filed a lawsuit against companies which are selling likes, views, and followers. Selling Instagram fake services has become a huge business, but now Instagram is pulling out big strategies to crash the fraudulent and deceitful activities. The company just filed a lawsuit against companies which are selling likes, views, and followers.
Recently Instagram detected some unusual activities on its platform where users are using third-party apps to leave spammy comments on others’ posts. Moreover, these spammy apps artificially grow followers and give them false hope of engagement from their audience.
Therefore, Instagram decided to suspend those accounts which are using unauthorized methods to increase likes, comments, and followers. For big brands to small companies, the days of buying followers and likes on Instagram has gone – the platform announced that it is removing fake followers and interactions from users who employ the aid of third-party apps to boost their popularity. Instagram has started sending warnings to such accounts, and if they continue using these apps, Instagram might close their account permanently or limit access to certain features. Moreover, if users do not follow Instagram policies, he/she can face other consequences.
Instagram parent app Facebook last year suspended around 754 million fake accounts which is quite a big amount. Instagram has been taking fake services down from 2014, but it is the first time when the platform revealed about suspending the fake accounts. An Instagram spokesperson said in a blog post, “We’ve built machine learning tools to help identify accounts that use [third-party apps for boosting followers] and remove the inauthentic activity.”
Some popular spam apps have been closed including Instagress and Social Growth. Moreover, Archie, Boostio, and InstarocketProX are also spam app that serves fake services and charge $10 to $45 per months – they claim that they don’t violate the policy of Instagram, but actually, they do.
Apart from Instagram and Facebook, last quarter Twitter removed around 9 million users from its platforms. The drop was actually to remove spam and bot accounts. Twitter’s CEO, said, “This is an extremely important initiative to us, not only for the experience of Twitter, but we believe the long-term growth of the platform.”
Twitter efforts are amazing as the platform is not only focusing on its growth but on the healthy growth for its users. Instagram’s recent step of suspending fake services and accounts is one more initiative to protect people and prevent users from inauthentic behavior.