We are near to the end of the year, but Instagram is staying on its popularity till now. Instagram has introduced some great features and changes in its algorithm to give users new ways to connect with their audience and business. Influencers and marketers on Instagram might be able to represent an illicit account of engagement on their account, but Instagram announced that they won’t be able to purchase inauthentic followers, likes, comments anymore.
The social networking application is now prohibiting the fake followers, likes and comments users purchase through third-party services.
Instagram is stepping towards the strongest goal to purging fake followers, and automated applications used to leave spammy comments on its platform. Yes! Instagram is going to remove the fake followers, and the inauthentic Instagram account created by the spam services. In a recent blog post, Facebook-owned Instagram announced –
We’re taking a number of steps to limit this kind of unwelcome behavior. Accounts we identify using these services will receive an in-app message alerting them that we have removed the inauthentic likes, follows and comments given by their account to others. We will also ask them to secure their account by changing their password. People who use these types of apps share their username and password, and their accounts are sometimes used by third-party apps for inauthentic likes, follows and comments. Not only does this introduce bad behavior into the Instagram community, but it also makes these accounts less secure.”
Instagram’s this announcement is important, and bad news for those who increased their audience engagement through inauthentic and illicit methods. All those influencers who bought engagement to their account via paid services and illegal commitments, they all are going to shut down soon.
Since this announcement has taken a place in the market, most of the paid and third-party services has fallen down. Though it is a very strict step taken by Instagram’s owners, it is a great solution for people who acquire genuine followers but got hidden because of the fake accounts.
Instagram’s new strategy targets directly at so-called automated strengthening services. The social networking site criticizes those who negatively impacted other users’ experiences. Approximately all such paid applications and services need a user to pay a fee for a subscription and continue with his/ her login credentials, which is squarely violation of the Instagram’s terms and policies.
The fraudulent services use login details of the user to send the user’s profile into an automated queue of followers, likes, and comments. This strategy is performed to bring real users’ thumbs up, and the following request to the client’s profile.
This move by fraudulent is awful and unacceptable as it can lead to a big threat in the future. The scenario is discouraging and disrespectful how people are sharing their login details to the third party services through which they can get hacked anytime. After such a big announcement of Instagram, people are still using fraudulent services and third-party app which is going to lead them in big trouble.
Instagram owner Facebook said that fake accounts are the root cause of spamming, and fraudulent activities. The social networking site has removed 754 million fake accounts in the past year, and prohibiting these spam applications can stop them from misusing clients’ accounts.
Instagram has been in the active form since 2014 and removing fake and fraudulent accounts, but this is the first time ever, they have disclosed this news publicly.
In its recent announcement, Instagram also said that they have built machine-learning tools, which will identify accounts that have brought fake fans. Accounts that Instagram has flagged as using these services will get a warning message that Instagram has removed their false likes, followers, and comments.
“Instagram will start its attack by messaging users who may have knowingly or unknowingly shared their profile details and login credentials with illegal third-party services to change their password. If they do not pay attention to Instagram’s warning, they may face another strict penalty.”
The Instagram strategy is not ending here, it is also following other social networks’ techniques to eliminate fake followers and false activity.
Now there is a big question, whether Instagram will take strict action on advertisement services that are selling fake followers. Although likes, comments, and followers have become a great source of credibility and earning.
This is true that social media starts receiving revenue from brands on the basis of counts of their audience engagement. But from now brands are also paying the “nano influencers” who have one thousand followers to share sponsored content on their profile. Such attraction of revenue leads to using such third-party services.
The measure taken by Instagram is ongoing, which is a big threat to those who have fake engagements and fraudulent accounts. However, every time you get the update about a fake like or follower, it will hamper your communication with real life, reduce your interest in conversation on Instagram and might make users less likely to stick with Instagram. But Instagram should not stop its steps of terminating fraudulent accounts and followers if those users do not stop their inauthentic activities.