IGTV is still in its early days, but it is playing like a potential game-changer for the content creators who are master in creating hour long videos. IGTV is for everyone who loves to share and watch videos. It allows every individual to take advantage of videos in a completely different way than ever and all in a vertical format. So, are you ready to get started with IGTV? Have you armed your phone gallery with video content to hit the IGTV floor? If not then make it early as missing the opportunity to attract the audience is not a good idea!
Having amazing content in your bucket is not sufficient. How do you draw audience attention to your videos and profile? If you are sharing your videos daily but getting few numbers of views, it means you are lacking in IGTV’s strategy. Engaging the audience with your content is not as easy as it sounds, it is a tough job that needs tricks and, your efforts to work. For every job, you have to give your best efforts and so is the way that will work here for you. There are so many ways to increase the views on your IGTV videos and here I have compiled some of the best tricks that will definitely work for you.
Promote your IGTV Videos on Insta Stories
It is an amazing idea to tell people that you have uploaded a video to IGTV by sending out an “Insta Story” at the same time you have uploaded your IGTV video. All you have to do is select the option to send “Stories” at the time of uploading your video to IGTV. After this, a screenshot of your IGTV video will be sent to your “Insta Story”. People who see your story can then simply tap on it to directly view your video. This is an amazing update of Instagram, and if you are not having this feature yet then update your Instagram now to check out its benefits. Additionally, you can also go with another option of adding hashtags to your Story, it will promote your videos with more people and stretched your reach easily. You can also create a little teaser of your IGTV video on your “Insta Stories”. This procedure is not difficult, you can simply create an image to let people know about your new story, or you can create an instant video to give people brief about your video. Now what the main part is! Instagram offers the option to “Swipe Up” on your “Insta Story” that simply takes viewers straight to your IGTV video. It is a good option to promote IGTV videos through “Insta Story” as the option is available for every user of Instagram, so it will let your every follower to know about your IGTV video that will help to increase the viewers on your video.
Promote your videos on Instagram Live
To promote your IGTV videos, Instagram live is one of the best options as while making the regular live video you can talk about your IGTV video too. You can talk about the topic, your IGTV video belongs to or can share some important points of your IGTV video on your Instagram Live video. You can also add a “call to action” on your live video to make your audience aware about the latest topic of your IGTV video. Adding “Call to action” is just like adding a link in YouTube video to promote another video to keep people engaged with video content.
Promote your IGTV videos on your Email
Promoting your IGTV videos on Email might look a little awkward, but believe me, it works. You already have your audience on your Email, so it would be easy to convince them to see your videos. You can also ask them to share your videos with their contacts and to promote your video content. Email is the place where you must have your business contact, so it will help to promote your content to a large number of people. Check out the best reasons to promote your IGTV videos on your Email-
- By sharing your video content to your email audience, you are showing them that how valuable they are for you. It will generate their interest to see your videos and give feedback. If they find it informative, they will definitely share it with their contacts.
- This is the right opportunity to connect with your email subscribers.
- If you will promote your IGTV videos to your Email, then it will show Instagram that you are giving your best efforts to promote IGTV. It will help you with the IGTV algorithm that will increase the viewers on your video soon.
Create a Machine Blog Post On Instagram
This is the easiest thing that you can do to promote your IGTV videos. Before making any video, you will create a script, copy the script into a blog post along with the IGTV video into the post. This will give your viewers an option to either read the content or watch it. If you don’t like to add the script, then just simply add the paragraph to give a brief what your audience will get in the video. Check out the steps given below to promote your videos with a machine blog post-
- Log in to your Instagram account, and click on IGTV.
- Choose the video from the gallery that you want to post.
- Scroll down until you get the option of three dots “…” located at the left of “Add a Comment” line.
- Click on the three dots “…” and choose “Embed”.
- Mark or Unmark the “Include Caption” menu, completely depends on your choice if you want to post the video with or without the caption.
- Further, click on the “Copy Embed Code Button”
- Now, head to your blog post and select “Text” located at the top of your post.
- Once you complete the procedure, move towards the spot that you would prefer to embed your video and then paste the code there.
- At last, click on “Save” option to save the blog post.
If you create a machine blog post, it will generate the interest of your audience to view your videos.
Promote Your Videos in Group Chats
Try to grab the opportunity in group chats to promote your IGTV videos. While having a group conversation on social networking sites like Facebook, Twitter, Instagram etc. try to talk about your video or pick a topic related to your IGTV video. It will generate the interest of your friends to watch your videos. If they find your IGTV video enlightening and helpful they will definitely share it with others, means more views on your video.
Follow such simple steps and promote your IGTV videos to increase the views on your video content. Hope you find the tutorial informative and helpful. Now, if you are having any issue with your IGTV videos marketing strategy, or need more tips to extend your online business, please do let us know in the comment section, I will share your desirable information in the next tutorial.