Can you trust things that you view on social media? The data you have provided to social media platforms is safe or not? There are various questions that might arise in your mind, and it is important to get the right answer of all. As a regular user of social media platforms, you need to be alert about all these queries as who knows, when your data get leaked or spoiled by the third party working on these platforms.
But here you can get your answer from the three different scenarios; Trey Ratcliff, Robert Mueller, and Mark Zuckerberg.
Trey Ratcliff, a photographer has written a book in which he subtle that how easy it is to create a fake account and game it with fake likes, followers, as well as comments by shelling out a few bugs, free trips, and goods. The book’s title: “Under the Influence” explained how to get rich on Instagram through fraudulent activities which includes Influencer fraud, Selfies, Anxiety, Ego, and Mass Delusional Behavior.
The report from Mueller highlighted the Russian interference during the 2016 presidential campaign. It pointed out the way Russians used social media platforms to support their preferred candidate Donald Trump in public through false declarations and reports.
And the latest admission about the security issues that were way worse than originally seemed – Mark Zuckerberg has collected passwords of “millions” of unencrypted Instagram users on Facebook servers. The news was admitted by the company by saying that it was only “tens of thousands.”
According to Ratcliff, in 2017 about $2 billion was used on influencer marketing and will increase up to $10 billion by 2020.
The influencer who are popular and have huge following such as Andrew Bachelor and Kardashians are sponsored by many brands. They promote products of brands through their sponsored posts. Now, influencers have become a major element of marketing on social media platforms, as it helps to provide fast and better results.
Ratcliff is also a “social media influencer” and has more than 5 million followers. He said Facebook and Instagram “create a false narrative that makes the rest of us feel like losers.” He made a fake account and named @Genttravel to enlighten the point. He showed an easy way of buying followers, comments, and likes from sites. He set out the fake account in the hope that Facebook might get aware of the issue and put some efforts on it. Ratcliff added, “Otherwise, we’re sitting on top of this false economy where you can’t believe anything you see, and people feel they don’t add up.”
Instagram showed up its view over the point, and said that the services of unauthorized likes, comments, and followers are not allowed and “we’re developing technology to remove this kind of activities from Instagram.”
But, there is a hub of companies to buy fake followers who are earning approximately $39.99 for 5,000 followers. These companies advertise themselves as the best services and promise you to grow your social presence quickly.
According to Ratcliff, these services are not taking you anywhere as they are just fake. You should avoid these type of services as much as you can. Likes and followers have become the way to judge the authenticity of a brand or product, which is leading the users towards the undefined path.