How to Advertise on Facebook: The Complete Guide


Facebook is currently enjoying more than 2 billion users. That means you have great chances to advertise and succeed on this platform. However, too many users can be a difficult task to manage. But with proper strategy and tactics, you can easily get meaningful results. Let’s have a look at some of the surefire ways of marketing on the Facebook.

Target Appropriately:

Facebook offers the great features to target your advertisement according to customer and user demographics. You can target to certain age group, interests, educational background and much more. Apparently, by defining audience group, you will be able to reach your potential customers easily thus improving your bottom line.

target appropriately

Video marketing:

Human is a creature that thinks symbolically. That means if you run a video advertising, then you are in a better position to attract more audience. More than 70 percent of marketers claim that their business witnessed growth after they ran video campaign.

Undoubtedly, video as a content format is effective because it offers clear brand communication. In addition, the Facebook algorithm also gives priority to video content. As soon as your users scroll, the video starts to stream. A great visual representation is capable of grabbing and holding attention.

Video marketing

Use Facebook offers

Everybody loves to get discount offers because minds have been trained to be profit oriented. You might have seen how supermarket retailers use sale offer to entice the customers to buy their products.

You can similarly use Facebook offers to give your customers some discount offer. The best thing is that the customers do not have to leave the page to get the offer. In addition, it will work as social proofing, for instance, displaying 1000 people have claimed the offer can be a great way to attract more customers.

Use Facebook offers

Custom call to action:

Facebook allows you to customize your call to action. This particular feature has not been discovered by brands; in fact, people underuse it but you can take advantage of the feature by deploying smart call to action. The best thing about CTA is that it instigates action. Ultimately, you need your users to buy products, not to see ads and forget them, right? So, use this feature appropriately.

Do not over promote:

People see millions of ads every day on the digital platform. Instinctively, they tend to skip and ignore those ads. If you are always running ads, then you are more likely to be missed out because customers just scroll down without paying heed to the ads.

Therefore, it is imperative that you use subtle marketing tactics by providing content that does not look like a blatant sale pitch. Some informative or entertaining content should do the trick. However, you need to find smart copywriters t do the job.

Consider your website visitors:

A lot of people use Facebook to get the attention of new customers; however, you should also consider your website visitors too, since your website visitors are familiar with your brand, it becomes easier to communicate and engage them in a meaningful way. In fact, they are more likely to buy from you because they already know your brand.

Consider your website visitors

Target the buyers:

Facebook recently launched a new feature “behavior”. This feature allows you to find what certain people are looking to buy. For instance, Facebook uses cookies to find out what other people search to buy. That means it can target your ads to people who are looking for buying certain kind of products. You can look at the behavior tab to get the right target audience.

Right income group:

For instance, it does not make sense to sell a $200 beauty cream to a university student because it is less likely for a student to throw that kind of money in buying a cream.

If you are promoting your products to the people who do not have enough money to buy your products, then you are wasting your money. In fact, you can use the income group finder tab to locate high-net-worth individuals who can afford your products.

Also Read: How to Advertise on Facebook: The Complete Guide

Improve your brand identity:

Do not use ads only to sell. In fact, you should thrive to build your brand identity. Building brand value would mean getting more revenue in the long run. So, make sure that you create ads that talk about your brand and propagate your brand ideology. Sometimes, people love to look at a nice brand statement that is witty or interesting. Keep things a little offbeat and light.

Do not get too serious about sales. If they want, they will buy your products anyway. All you need to do is to create your brand identity.

Improve your brand identity

Be creative and methodic

Improving sales is all about being relevant, smart and precise. Make sure that you create the perfect layout for your ads. It is advisable that you should always keep the white background. The study suggests that ads with a white background are effective and generate more sales because they are more visible and readable. So, make sure that you keep things as beautiful as possible.

You should use the rule of thirds to make your ads more attractive. In addition, do not use the old school idea of $ 15.99 because the mind is better at perceiving the round figures rather than pennies.

You can either make it $ 14 or $16. This is one of the proven tricks that have helped people in getting more click-through rate. In brief; you need to find the right graphic designer who can know the technicalities of layout creation. Note; it is a highly methodic art to produce layouts that can bring meaningful results.


The above-noted facts can help you in strategizing your campaign. These are some of the tricks that have been widely used by the brands. You can also use these tips. However, you need to ensure that you test each campaign and measure the efficacy. Apparently, measurement is the most luring factor of the Facebook and digital platform. It is advisable that you deploy tactics for a week and measure the efficiency.

Comment ( 1 )


    I haven’t focused so much on Advertising to say drive traffic to my blog, but this post provides the relevant insights that I can employ if I decide to advertise on Facebook. Thanks very much for sharing.

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