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It’s been a couple of months of IGTV where this new feature of Instagram is compared to the video streaming platform, YouTube. The reason behind the comparison is its feature, the ability to search for videos and browsing media as well as other common features of Instagram.
There are so many amazing videos on IGTV that are pretty much impressive, and most of the content creators started focusing on this platform also. YouTube is still the leading video streaming app with all the options and video monetization that is still not possible on IGTV. However, IGTV brings many benefits to businesses.
The reason to use this platform for your business is because of one billion active users. The post engagement becomes too much, which can make you try out this platform. To begin, let’s learn the method to post videos on IGTV and other factors.
Posting a Video on IGTV
As mentioned earlier, IGTV is limited to the content creator, and if they want to post, the Instagram app can’t help. It is true that you have the option to watch IGTV videos in it, but there aren’t options to upload videos. You need to download the standalone IGTV app.
1. The IGTV app is absolutely free and requires you to sign in from the account you want to post. You have to create a channel to post videos, so, there is the setting button at the right upper corner. Hit is up, and you will get the options to create a channel.
2. The channel is created by the account that’s why both are linked, and whenever you post the video on the channel, then users of that account will get notification of it. In other words, the account is working and ready to post videos.
3. Now, you can find so many videos in the IGTV app, and you can find your channel icon. As you click on it, you will get the channel profile. It will show you all the posted videos and the option to browse all of them.
4. To post a video, hit the “+” icon given in the middle right corner. You will get a few options to choose the source. You can choose the camera role or other directories. Now, select the video and tap on the Upload button.
Everything is done after it, and your video is posted on IGTV. Isn’t it simple, easy and highly reliable method to try out? Most of the creator found it easier than YouTube.
Important Note: IGTV is a part of Instagram, and it has to follow few of the basic things. Due to this reason, the videos on IGTV are vertical, and the maximum length of a video is one hour. If you are exciting that amount, then the video won’t upload. Even chances of facing issues with the upload are higher. You must keep these two factors in mind.
Also Read: Everything You Should Know About IGTV
Giving Title, description, Clickable links, and Cover Photo
Uploading a video is not everything, and it is the reason that you must focus on a good title and giving a short description regarding this video. The search option of IGTV is not supporting the wide search offered by YouTube, and it doesn’t have the hashtag or keyword search.
Due to this particular reason, a relevant title with a relevant description can help users find the right video. If the video has clickbait title, then it can easily get into top search. Such things happen due to the poor search option, and it can come handy to businesses and boost their sales easily.
The clickable links can help a business increase their exposure and drive the traffic from a video to their website. It helps with SERM, brand exposure and increase in sales. Business can opt for clickable links in the description and also sell products by using the affiliated program.
The last thing is to upload a cover photo which can make users click on your videos and watch it out. You can choose the video thumbnail or cover from the gallery, and it will show up in front of your page. There are many other benefits which are easy to get out of it.
Also Read: 8 Tricks To Make IGTV Channel- People Love
Some Basic Tips to Maximize Advertisement Efforts
If you have a business and you are posting videos on IGTV channel so that you can gain more exposure for your brand and progress well. There are lots of companies that are trying it out; however, only a few with effective strategy are able to compete very well. The below given are some easy to follow tips that can easily come in handy and provide many benefits.
- You can start by posting some pictures on your Instagram account and gaining more followers. If you have a good number of followers, you can get them on IGTV and gain more views and likes. With the help of social media influencers and advertisement tool, you can progress without any issue.
- After gaining followers, you can start posting videos in IGTV and sharing in the Instagram profile also. You can create stories about the new IGTV video and ask followers to check it out. By this method, you will be making many people check your video.
- Now, you can put the website link in the description which will make most of the users follow the link and get benefits out of it. This method will work effectively, and you can opt for some other methods to increase the exposure.
- Other Instagram account can help by giving you shout out, and the advertisement will come in handy also. The numbers of followers you have, the better are chances to increase the exposure on your website.
These are some easy to follow tips that are definitely going to help you out and provide many benefits. You can try out these tips. Even many of the leading businesses are using such strategies and making users visit their website.
Apart from these tips, you can focus on the popularity of your account which will be time-consuming. Creating content for IGTV isn’t a good idea until you have thousands of followers. Due to this reason, you start focusing on the popularity on Instagram and then focusing on IGTV videos.
All the features of Instagram IGTV and the option to check out stats will help to get better day by day. Make sure that you focus on various factors including the quality of videos and staying away from copying someone’s content because it can get a copyright.
On the other hand, you should start as soon as possible to get fame before the competition gets high on this platform. Hope this post about IGTV, the method to use and all the features will help you learn the basics of it. If you are new to this creator option, then make sure that you focus on quality over quantity.