Every year, Facebook marketing strategies change for the benefits of E-commerce marketers. Facebook is one of the best mediums for news, products, and updates worldwide and it can be an innovative way of taking your business on the global platform. For your brand, business, or enterprise, this channel is unavoidable if you are willing to create a valuable impression on social media.
To achieve the target and to reach the maximum audience, your Facebook marketing strategy has to be unique. That’s why we have discovered the best Facebook marketing strategy for 2019, which includes seven significant steps to not only get you started but also to streamline your overall strategy.
1. Target the Right Audience
Audiences are a logical step for a successful Facebook Ads campaign. Once you have decided which audience you want to select and expand on, you can easily make the audience larger or smaller. At the most possible level, Facebook displays your ads to the 10 percent of users similar to your target audience’s traits, interests, and behavior activities. The really powerful thing about Facebook Ads is in your ability to layer targeting option on top of one another, increasingly making your audience more and more definite.
An extreme example of targeting the right audience was featured last year when marketing pro targeted his roommate with ads in a specific way; the poor guy thought he was being cyber stalked.
With the billion daily active Facebook users, it is significant to target only those who are potentially interested in your product will help you to reach your goal. Fortunately, Facebook offers an extensive range of targeting options that will get you to the right niche!
2. Make Sure That You Have The Right Business Page on Facebook
A business page on Facebook is one of the best ways to communicate directly with your target audience. Your fans are there because they are aware of your brand and products and want to know more about your company. If they are following you, they are more likely to receive useful information from your business page. Facebook gives you an opportunity to attach a face name and personality to your brand as the business page represents your company. It also enables you to show the human side of your business through one-on-one conversation, personal tidbits, and non-business interaction.
Your business page is an effective medium to enlarge or advertise your business, company, brands or products, so it is significant to select the right options and information for your page. Check out the steps to keep your business page updated with-
Consistency: Being consistent with your presence on your business is vital to the growth of your online presence. Don’t overload and barrage your fans with the numerous promoting posts every minute as it might clog their homepage with unnecessary posts which they probably don’t want to watch.
Little but often: Posting excessive content on your page can be harmful to your image. Facebook is quick in examining content as spam, and if you continually post, Facebook deems this to be spamming.
3. The Benefits of Facebook Ads
You are making a big mistake if you are not taking advantage of Facebook advertising. Check out the benefits and importance of Facebook ads for your business that you cannot afford to avoid in 2019-
- Facebook Advertising- The Cheapest form of Advertising:
Facebook advertising is one of the cheapest forms of advertising. For the same, you need to literally spend $5 and reach 1,000 people. It is not worth to spend more on television commercials, billboards, radio ads, and other traditional media to reach the same target audience.
- Facebook Advertising Helps To Reach The Audience More Quickly:
Facebook advertising is the quickest way to get favorable results. You can start reaching thousands of people today, and driving traffic if you run the Facebook ads in the correct way to the targeted group.
- Facebook Advertising Increases Brand Awareness:
Facebook advertising will effectively build your brand. It is a great way to make people aware of your business, company as well as brands. The more similar people are with your brand, the more likely will purchase your products when it is the time to make a decision.
4. Use the Call to Action (CTA) Button
Call to action helps to drive more people from Facebook to respond to your advertised content. Adding Call to Action (CTA) is an effective way to market your business. Adding CTA button to your page is free, and it makes it easier for your audience to respond quickly to your advertisement or posts. Once you added the button on your Facebook or Business Page, you can run an ad for your CTA that will function quickly to share the button with the larger audience.
5. Know your Competitors
When it comes to competition, the first thing any business want to know if their competitor is using something and how well they are using it. The same thing goes when you are branding your products, company and more on Facebook. It is must to know your competitors and their strategy, but you are not allowed to see them all in your news feed. Luckily, there are numerous methods through which you can see your competitor’s activities. Discover all the tools that will help you to keep an eye on the ads your competitors are running-
- Facebook’s “Info and Ads” Tool
- AsLeap Software
- AdEspresso’s Ads Examples
- AdSwiper’s Facebook Ad Spy Tool
6. Create Compelling Video
With 2 billion active users on Facebook, it is not a surprise that businesses across the globe use Facebook ads to generate web traffic, brand awareness, and sales. Exclusively, video ads on Facebook are becoming the best way to engage a large amount of audience. Thereby, by creating compelling Facebook video ads, you can connect directly with your target audience, and promote your products and services.
7. Leverage User-Generated Content
UGC creates a competitive advantage for brands, company, and for a business that can be difficult in a way through another mode.
- User-generated content helps the brand to understand the audience on which the marketers are targeting.
- It increases the audience engagement
- It helps to improve customer satisfaction through conversations.
- User-generated content offer platform for others to connect directly which can lead to building a stronger community.
Identify your target audience, and implement the strategies you discover throughout the tutorial to improve and sharpen your Facebook Marketing strategy in 2019.