Handling an Instagram business account takes your complete care, planning as well as consideration. An appealing copy and images are not enough to engage the audience, but you need to have a good knowledge about what audience you have targeted, what does your audience like and dislike, and the way your audience see any post.
More often when it comes to posting the update on Instagram, you might work with Facebook time strategies as the majority of people do the same. Unfortunately, both the platforms vary and need to be approached with the define factors. The more content you can collect around what your followers find interesting and when they’re using social media platforms, the better chance you’ll have of not only growing your audience but also help in boosting engagement. In this tutorial, discover when may be the best time for you to post on Instagram as well as the calculative measurement that can help to engage the targeted viewers.
What is the Best Time to Post on Instagram?
Studies show that there is some general best time to post on Instagram focused on measuring best engagement which means “likes” and “comments” divided by the number of followers. On average the good time to post on Instagram are 2:00 AM and 5:00 PM. You might have a question that why 2 AM and 5 PM? But it seems to make sense as it’s the time when the majority of people are wrapping their work. Check the following sequence that we have found during our research-
Best Hour to Post on Instagram by Day of the Week
Sunday: 5:00 p.m.
Monday: 7:00 p.m. & 10:00 p.m.
Tuesday: 3:00 a.m. & 10:00 p.m.
Wednesday: 5:00 p.m.
Thursday: 7:00 a.m. & 11:00 p.m.
Friday: 1:00 a.m. & 8:00 p.m.
Saturday: 12:00 a.m. & 2:00 a.m.
Does Timing Actually Matter to Post on Instagram?
There is a lot of conflicting advice, articles and other tutorials that show different information that conflict with each other at some point. Within the past couple of years, Instagram focuses on algorithms rather than purely work on chronological one. Users could scroll through their Instagram feed based on several factors including the algorithm on your history of interaction with your friends and people you are following. But while choosing the time to post on Instagram matters for the maximum engagement.
How to Calculate your best time to Post on Instagram?
Despite the general rules, there is no single best time to post on Instagram. A different audience and users will be active at different times, and in varying time zones, which is the reason you need to find your best time to post on Instagram. If you don’t want to muddle in the calculation, you can use an Instagram marketing platform and tools. All such tools will enable you to schedule a post in advance and to set the perfect time. Since life gets busy and you don’t want to wait around on your phone to get your post online at exactly 9:30 in the morning; then, the tool could be a huge advantage.
How to find the best time if we have a diverse audience?
There was a time when businesses were restricted to only local audiences who live near them, but now the time has changed with which you can connect with your audience that span multiple time zones, if not continents. If your audience spans more than one or two bordering time zones, there are chances that your analytics might get little mixed up. There is a good option that you won’t be seeing the distinct peak posting times as you would with more localized audiences, there won’t be a dramatic rise and falls. There are several things that you can do to find the best time if you have a diverse audience. Here the option includes-
Stagger posts to try to reach the diverse audiences:
If some of your audience is online in the morning and you have your other audience present in another time zone might be available at night, then, you must regularly post at both times. Every time needs to post original content, but here you can overlap content strategies and even text time new images. Track your audience engagement and see what’ getting your results.
Tailor your timing to your most valuable audience:
In order to reach the targeted audience more effectively and increase the likelihood of actual sales and conversions, you need to choose the posting time. This will be particularly beneficial if you have enough followers to have the “See More” feature in the stories.
Attempt your techniques on the most engaged audience:
If your posts are getting privileged at a certain time or hours, make sure that you must post your feeds on the same time zone. The engagement rates will increase the duration of your post, so it is a necessity to focus on, even if they are not most high-value audiences.
Despite all the facts, there is no one answer to know the time of posting on Instagram, as social media is ever-changing. It is least helpful to get the idea of the time zone when a large segment of people is engaged on Instagram. The conclusion of various articles, blogs, statistics, and research ends up at one segment that there are no magic tricks to boost audience engagement at a particular time. But identifying the best hour to post on Instagram and using scheduling software could help you out to check the dramatic growth in your Instagram engagement.
Instagram is one of the incredible social media platforms for business to accomplish marketing goals. But this is 2018, it is enough to post your feeds at your convenient time. By carefully planning and scheduling before posting on Instagram, you can boost your engagement, gain new followers as well as customers and drive traffic.