Along with 330 million monthly active users, Twitter is coming out with various updates to make the network more convenient for its users. Twitter- a small blogging website has always been in news for its content versatility. From politician’s speeches write-ups to food porn videos, from tagging people to sharing contradictory tweets, the network is flourished with various reasons to be highlighted all the time.
However, it might be possible that Twitter holds fewer users than other social networking sites like Facebook but still, it has a huge engagement rate and audience attention. Twitter has the capability to raise up anyone’s profile from a single tweet. Moreover, Twitter is also known as one of the best tools for marketing and advertising different brands. Around 89% of business completely relies on Twitter for the promotional activities of their business. And around 92% of influencers believed that Twitter is the perfect platform to share their thoughts and content.
Apart from the restriction of word limit of 140 to 280 characters, people use Twitter for its features and the content it has. As per the few reviews and articles, it is found that the average users and marketers feel that the word limit helps them to create effective and interesting content. With the word limit, they get the opportunity to add creativity to their write-ups.
Note: Twitter users are only allowed to complete their tweets within 140 to 280 characters.
As per the research and previous reports, there is a list of data we have collected on Twitter engagements: (Source)
- There are 262 million International Twitter users (users outside the US) which make up 79% of all Twitter accounts. (Source).
- There are 68 million monthly active users in the US. (Source).
- 37% of Twitter users are between the ages of 18 and 29, 25% of users are 30-49 years old. (Source)
- 80% of Twitter users are using the giant on a mobile device, and 93% of video views are on mobile. (Source)
Along with such a huge and amazing statistics, Twitter is becoming more important in every marketing strategy and especially for the influencers as it gives their content a strong base to start with.
Moreover, Twitter also keeps the channel more reliable for the users so that they can make its use in a better way. Twitter has several features through which users could get what they expect in the online marketing industry.
And if we go through deep research and look for the recent features, Twitter has taken a step forward and updated its few main features for its users.
Twitter has gone through a lot of changes recently, and many of these changes are great news for small businesses and nonprofits. To make it easy for you, here is a list of the top four Twitter updates that you should know for your further marketing strategies.
Twitter has added some latest features that are perfect for Customer Support. In the settings option, you have turned on the Customer Support option, if you click the checkbox for the support account option, Twitter will simply add the phrase “Provides support” next to your account name when Twitter user search for your account or use it when writing a tweet.
With Twitter’s new update, you can list hours you are available for customer support by simply tapping the “Add hours” button. Here, Twitter will show the time zone that you were most responsive to message in your Twitter profile.
Apart from this, now Twitter also allows you to set up automated welcome messages to answer direct messages, which is really amazing and easy to tell the customers about the business details like when it is opened or closed. And if you have a busy period and want to tell your customers that you are working on a specific issue and will get back to them as quickly as possible then you will find nothing better than the new update.
Modifications In Tweet Restrictions:
Another big change Twitter has made is the word limit of the tweets one can lift up. In 2019, users are allowed to fit their tweets between 140 to 280 characters which are really amazing freedom for regular users.
Moreover, media attachments like photos, GIFs, hashtags, and videos will no longer be part of the character limit.
When you reply to a tweet, the Twitter handle of the person you are replying to will not count toward your 140 characters.
Also, the tweets started with a Twitter handle will now appear on your followers feeds- means they can easily see your Twitter handle. Before the modifications, tweets that started with a Twitter handle could only be seen by people who follow both you and the Twitter users you were tagged in the tweet.
Twitter accounts with a blue checkmark or badge shows that they are verified and authentic accounts. Previously the checkmark or the blue badge was only given to the account which represents people from businesses in entertainment, fashion, government, religion, politics, media, but with the update, Twitter has made it easy for you to easily apply for the verification over the channel. Yes, now, you can also apply to get the checkmark/badge on your Twitter profile.
You can request verification by simply filling up the form available on Twitter’s official website. There are particular criteria that need to followed to get your account verified about which you can learn from Twitter’s Help Center page.
The requirements that you need to complete for a verified account include a verified phone number, email address, a bio, a profile and header photo, a birthday list, a link and the tweets set as public in your privacy settings.
Once you applied for the verification badge, Twitter will review your application and later let you know via email if your account is eligible for the badge or not.
Emojis In Your Twitter Profile:
This update will simply help you to make your Twitter presence more appealing and attractive. Twitter’s s other big update is its “emoji adding” feature to the profile and bio section. To enjoy the feature, you need to go to the “Me” tab located at the bottom of the page and then click the “Edit profile” button.
Apart from this, if you add emojis to your name, then the emoji will appear every time you will post a tweet. This is one of the great visual ways through which one can attract the audience, also this could help in creating a connection between your Twitter handle and your brand whenever your Twitter content appears in the audience feed.
As per the research and data, it is found that 72% of marketers and advertisers are comfortable with the option as it allows them to add some extra flair on their account.
These four updates offered by Twitter are the great options through which you can weigh up your account and profile among millions of users across the globe. With such amazing options, you can boost your business sales as well as can reach your goal easily.